For small businesses looking to connect with their audience quickly, SMS marketing is worth a closer look. It’s simple, direct, and more effective than many people realise.
Why SMS works
Most people open a text message within minutes. Unlike emails, which can get lost in crowded inboxes, SMS cuts through the noise. It lands straight in someone’s pocket – no extra apps or platforms needed.
Here’s why it’s a smart tool for businesses:
- High open rates – much higher than email
- Instant delivery – perfect for time-sensitive messages
- No design work – just write and send
- Great for offers, updates and reminders – especially if you’re a local business
What kind of messages work well?
- Limited-time discounts
- Appointment or booking reminders
- Flash sales or last-minute availability
- Order confirmations and delivery updates
- Event reminders
If you’re already collecting customer contact details (with consent), adding SMS into the mix can improve engagement without much extra effort.
Keep it short and useful
SMS has a character limit, so it forces you to be concise. That’s a good thing. Your customers are more likely to read and act on a message that gets straight to the point.
Things to keep in mind
- Make sure customers have opted in
- Don’t send too often – once or twice a month is enough for most
- Always include a way to opt out
- Keep your tone friendly and relevant
Final thoughts
If you run a business in Swindon and want a simple, cost-effective way to keep in touch with customers, SMS marketing could be worth trying. At Swindon Web Creations, we help local businesses find the right tools to connect with their audience – whether that’s through web design, email campaigns or SMS.
Explore our digital marketing support and let’s see what could work for you.
